The MG Sportswear Matchday Club Partnership
The partnership that keeps giving back, all season long.
About our Matchday Club Partnership
Most kit suppliers take your order and move on. Our Matchday Club Partnership is different.
The longer you stay with us and the more your club grows, the more you get back.
There are four tiers, each designed around where your club is right now. Clubs just starting out, established teams building on solid foundations, high-volume buyers and long-term partners all have a home here.
Each tier comes with year-round perks on top, including flash vouchers, priority production slots and a refer-a-club bonus with no cap on what you can earn.
Your loyalty should mean something. With MG Sportswear, it does.
Tier 1
Kick-Off
Launching your club’s new identity? Our kick-off tier is perfect for new clubs or those placing their first orders.
- Digital Kit Mock-ups
Free, professional digital mock-ups of custom kit designs to help you present your club to potential sponsors.
- The ‘signing on’ bonus
A special discount on your first training wear order when you invest in a full playing kit.
- 'Team sheet’ insider access
Get exclusive briefings on MG Sportswear’s innovations and grassroots football news, from FA regulation changes to funding tips.
Tier 2
First 11
This tier is ideal for established football clubs in their first full year of partnership. You’ll benefit from a guaranteed four-week turnaround on all mid-season top-up orders, and if we miss that deadline, we’ll take a 10% ‘penalty kick’ discount off your order total.
2.5% Club Development Credit
Your loyalty pays off. Earn a 2.5% annual kickback on your year-one spend to reinvest in your next order.
The "Captain’s Log" Support
Work with a dedicated account manager who understands your club’s history and needs.
Legacy Design Protection
Your look is yours forever. We guarantee your unique sublimated design will never be discontinued.
Club Shop Launch Support
Free professional setup of an online club shop with no minimum order quantities. Your managers, players and supporters can buy direct with zero admin. We handle the orders, payments and shipping so your volunteers don’t have to.
Tier 3
Match Winners
If you have a growing number of teams, order a high volume of football kits and training wear throughout the season, or have been a matchday partner for three years or more, this tier is perfect for you.
- 5.0% Club Development Credit
Accelerate your growth. Your annual kickback doubles to 5%, providing much-needed funds for reinvesting in your club.
- Complimentary Trophy Pack
Celebrate every victory. Receive one free ‘Player of the Year’ trophy or a set of medals for every team in your club.
- Sponsorship Matching
We’ll feature your club prominently on our social media and website to help you attract commercial sponsors.
Tier 4
Champions
Our Premier League partnership status, for elite, long-term strategic partners, or very high-volume accounts.
7.5% Club Development Credit
Our maximum annual credit tier for partners to support large-scale kit refreshes.
'Home & Away' Bundle
A free, personalised product for every manager and coach in your club.
Express 'Emergency' Replacement
Seven-day turnaround for up to three individual replacement kits per season, for lost or damaged gear.
VIP Design Consultation
Annual session with our lead designers to create exclusive anniversary or ‘one-off’ cup final kits.
All tiers
Exclusive season-long extras
Our Matchday Club Partnership isn’t just about the end-of-season reward. Throughout the year, all our matchday partners will receive the following perks:
Flash Vouchers
Regular money-off vouchers sent via our newsletter for specific items (such as £20 off a set of manager’s coats)
Mid-Season Steals
Exclusive extra discounts during key periods, such as pre-season training or cup final sales.
Early-Bird Booking
Priority production slots during our busiest months for clubs that order their refresh early.
Refer-a-club bonus
When you refer a new club to us, both clubs will receive an immediate £50 club development credit added to their account as soon as the new club’s first full kit order is confirmed. There’s no limit on referrals.
Sign up today
Joining our Matchday Club Partnership is straightforward.
Tell us a bit about your club and we’ll talk you through which tier suits you best. From there, your discount credits, perks and priority slots will start working for you straight away.
It takes five minutes and could save you hundreds over the course of a season.
